Brand Measurement: Our analysts keep track of brand notion and equity metrics after a while to gauge how nicely the brand identification resonates as well as the brand picture managed across channels. We use this data to tell calculated improvements to our branding campaigns. Multichannel campaign integration: Coordinating advertising https://www.madjor.com/insight-article/from-strategy-to-execution-madjors-role-as-a-chinese-digital-agency