As the brand's popularity grew, Lorenzo recognized a demand for everyday essentials that retained the Fear of God aesthetic but at a more attainable price. This gave rise to Essentials, which debuted in 2018. It focused on the core components of modern fashion—comfortable hoodies, sweatpants, tees, and outerwear—while maintaining the brand's signature DNA: neutral color palettes, rela... https://essentialhoodie.eu/