Understanding the ROI of your B2B content syndication initiatives is important for measuring the relevance of the strategies implemented and informing future campaigns. At this point, the focus turns to measuring the provision of a service by looking at lead generation, website traffic, and conversion rates. 1. Lead Generation: The B2B content syndication plan is made to generate l... https://demandifymedia.com/content-syndication-best-practices-for-b2b-marketers/