Efficiency. Programmatic advertising lowers costs and increases margins, allowing publishers to make more money from their available ad space. The ad exchange offers the impression to Demand Side Platforms (DSPs). A DSP is a platform that allows advertisers to buy display ad space with the help ofwel algorithms that target https://jasperqftdk.bloggactivo.com/27766305/een-eenvoudige-sleutel-voor-advertentietechnologie-ad-tech-onthuld