B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and https://lorenzostsus.ambien-blog.com/22904905/marketing-for-business-to-business-selling-and-today-s-buyer-s-journey-mark-donnigan-interview-startup-cmo